Where it all Started
In a city where extravagance meets innovation, Bella Fleur has carved out a space that is both elegant and ethically rooted. Nestled in the heart of Dubai, this boutique floral brand is much more than a flower shop—it’s a beacon of mindful luxury, dedicated to celebrating nature in its most graceful form while protecting the planet it comes from.
Founded by Bianca Chee-Rewat, a visionary entrepreneur with deep Surinamese roots, Bella Fleur brings together craftsmanship, culture, and care in a way few brands do. At the center of this mission lies an unwavering belief: beauty should never come at the cost of sustainability.
From the Amazon to Dubai: The Story Behind Bella Fleur’s Lakewood Boxes
What sets Bella Fleur apart is not just the breathtaking arrangements, but the stories behind them. One of the brand’s most defining innovations is its Lakewood Box Collection—luxurious, handmade wooden vessels crafted from reclaimed timber found at the bottom of Brokopondo Lake in Suriname, Bianca’s homeland.
This sunken forest, untouched for decades beneath the Amazonian waters, is a rare and finite natural resource. By working with ethical reclamation partners, Bella Fleur transforms this underwater wood into stunning, functional floral art—giving new life to trees that would otherwise remain forgotten.
These wooden boxes don’t end their journey when the flowers fade. They’re designed to be repurposed—as keepsake boxes, planters, or interior décor—offering customers timeless design and a conscious alternative to disposable packaging.
“It’s about giving people something beautiful, but also meaningful. A piece of nature, preserved, reused, and celebrated.”
– Bianca Chee-Rewat, Founder, Bella Fleur
The New Crystal Collection: Where Wellness Meets Aesthetics
Bella Fleur’s passion for innovation continues with their latest launch: the Natural Stone Collection, which pairs floral artistry with the healing energy of natural crystals and marble.
This unique line features:
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Marble Infinity Collection – Stunning arrangements housed in luxurious marble vessels and paired with Infinity Roses that last up to five years.
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Crystal Collection – Elegant crystal vases paired with premium roses, thoughtfully chosen for their spiritual healing properties. Options include:
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Rose Quartz – for love and emotional healing
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Amethyst – for calm and clarity
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Smoky Quartz – for grounding and protection
These aren’t just arrangements—they’re wellness pieces, designed to bring balance, intention, and calm to living spaces.
“Our new collection isn’t just about flowers—it’s about how people feel. It’s about energy, harmony, and artful living,” says Bianca.
The Infinity Roses: Long-Lasting Beauty, Naturally
Another standout feature of Bella Fleur is their Infinity Roses—real, high-quality roses that undergo an all-natural preservation process. With proper care, these roses last over a year, dramatically reducing floral waste while offering ongoing beauty.
From soft pastel lilacs to bold blue hues, Bella Fleur’s Infinity Roses cater to a variety of personal styles and interior palettes—offering an eco-luxury solution to traditional fresh bouquets.
Sustainable Gifting, Rooted in Values
Bella Fleur is built on a foundation of Surinamese values: warmth, generosity, and vibrancy. These principles shine through in everything from the personalized service to the custom-tailored arrangements, crafted by a team of passionate floral artists who treat every bouquet as a storytelling canvas.
And while beauty may be fleeting, the brand’s impact is anything but. Whether it’s for a special occasion, a luxury home décor accent, or a thoughtful Earth Day gift, Bella Fleur’s collections are built to last—both in form and in memory.
Visit Bella Fleur
You can experience Bella Fleur’s world of sustainable floral design at their flagship studio in Jumeirah Village Circle, or browse the full range of products—including the Lakewood, Crystal, and Natural Stone collections—on their website: www.bellafleur.ae
